Viral Dylan Video Creator Visits Minneapolis

PIC Yoni and a Friend

Interactive Storyteller YONI BLOCH

December 3, 2014 | 7:30 PM | Sabes JCC

Yoni Bloch is an Israeli musician and the founder and CEO of Interlude, a technology company that designs, develops, markets, and enables the creation of interactive videos. Through Interlude’s patented technology, Bloch has ushered in a new norm for online storytelling, allowing users to actively engage with online video.

In 2010, Bloch and his band wanted to create a music video their fans would want to play over and over again. Finding no sufficient technology to support their vision, they founded Interlude and developed it themselves.

Interlude has gone on to create interactive videos for Shell, Subaru, Fox TV, ESPN, and others, as well as Bob Dylan’s wildly acclaimed interactive music video for “Like A Rolling Stone.” Backed by investors, Interlude recently launched Treehouse, a self-service platform that allows anyone to design and publish their own interactive videos.

In Israel, Yoni is a successful rock musician and performer with three top-selling records. He has produced and recorded tracks for Israel’s biggest artists, composed music for TV, film, and theater, and served as a judge in the Israeli version of “American Idol.”

Yoni Bloch will be at the Sabes JCC at 4300 Cedar Lake Road, St. Louis Park, MN 55416 at 7:30 on December 3, 2014.



Tickets are $12 in advance and $14 at the door and include a light reception.

Purchase tickets by calling 952.381.3499, emailing, or visiting

For more information, contact Eilat Harel, Director of the Israel Center at Minneapolis Jewish Federation at 952.417.2321 or


Yoni Bloch’s appearance is the first in the Culture BLVD IV series.

Culture BLVD brings Israeli artists from a variety of genres to the Twin Cities to promote understanding of Israel and its culture through art. Now in its fourth season, Culture BLVD is a program of The Israel Center of the Minneapolis Jewish Federation, in conjunction with the Sabes JCC and the Jewish Community Relations Council of Minnesota and the Dakotas. Download a flyer here.

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