When we learn the story of Chanukah, we are taught about the shamash—the “helper” candle. We use this extra light to light all the candles. Though it does some pretty heavy lifting, it isn’t the star of the show—and I like to think it prefers it that way.
Of course, I liken Federation to our community’s shamash. We stand proudly, ready to bring light to partner agencies, our community, and Jewish 
communities around the world.
The shamash is part of the Chanukah menorah because Chanukah candles are meant to be enjoyed, not do the work of lighting the other candles. Our partner agencies, too, have a specific purpose: caring for the needy, enriching our community, and championing Jewish identity. As their shamash, we empower them to do this crucial work and fill gaps in community opportunities.
As we give light, our light shines a bit brighter as well. Our programming is designed to inspire the next generation of Jewish communal and nonprofit leaders; leaders who will use their skills to continue to keep the shamash flame burning bright. Federation does this in many tangible ways, Yesod, the Harry Kay Leadership Institute, and Yachad are three. But we’re also so excited to host the first annual Harry Kay Alumni Network Leadership Institute featuring Jewish-community powerhouse Rabbi Michael Uram.
But back to Chanukah, and the shamash, and bear with me, because here the metaphor goes off book a bit—the shamash has been the same for thousands of years, serving the same purpose. When the shape of the menorah changed, it always adapted to make room for the shamash.
This is not the case with Federation—nor should it be.
When the philanthropic landscape changes, when the community changes, we must change as well. This year, we’re rethinking two major components of our fundraising: the Community Campaign and Super Sunday. (Check out this amazing video by Rhonda Stein and Stuart Goldenberg about the changes!)
After many years of planning, we’ve shortened our campaign to six months, from January to June. Our hope is to make the process of donating to and volunteering with Federation a better one.
As for Super Sunday, we’re acknowledging that telethons are no longer the fundraising powerhouse they once were. We’re looking to celebrate our volunteers, donors, and the community—not ask them to work more. To that end, we dreamed up Super Funday, a FREE celebration.
Bring your family and join us January 14, from 1 to 5 pm at Punch Bowl Social to have fun, be inspired, and rediscover what Federation is all about—community.
Shabbat Shalom,
