Growing up in New York, I remember the local radio station’s annual announcement: Alternate side of the street parking regulations are suspended today for Rejoicing in the Torah. The translation of Simchat Torah, the holiday we celebrate at the end of this week, brought a smile to my face and infused a little bit of joy into the incredibly mundane task of worrying about parking your car legally.
Infusing joy into the work we do at Federation is a much simpler task. As Laura Aknin of Simon Fraser University noted in 2013, “The psychological reward experienced from helping others is deeply ingrained in human nature.” In other words, the ancient adage that it is better to give than to receive has been given scientific back-up. And since the Federation system helps more Jews than any other organization on Earth, we have an awful lot to feel good about.
That sounds like a cause for celebration.
In that spirit, we are making some changes not only to the ebb and flow of our annual campaign season, but also to campaign activities for the coming year. Rather than inundate the community with endless campaigning and calling, (and calling, and calling) we are going to be spending the fall conversing with and listening to our donors. We want to hear more about your dreams and aspirations for the community and we want to share with you our vision and plans.
The campaign will then begin in earnest early in 2018, but with a twist: say goodbye to Super Sunday.
That’s right, we are replacing Super Sunday with Super FUNDAY! This January, instead of using the traditional model of Jewish guilt to raise funds, we are going to throw a party, at which we will celebrate our amazing community, hear about a few of the amazing things powered by Federation’s funds, launch a text campaign for many of our newer and younger donors—and have a grand time while doing it.
Keep an eye out for more information on Super Funday. Details will be available shortly. With far too much bad news scrolling across our screens on a nightly basis, I am very much looking forward to accentuating the positive and spreading the joy.